Renaissance consults with clients to assess a variety of media platforms of local or national visibility to best attain clients goals to reach the general Christian audience with its message. We educate clients by providing information to define the faith-based radio listener and their listening habits, what should be communicated and how best to do that in the context of the medium, how to encourage listener response, and how to produce content for maximum effectiveness. And then implements those campaigns via Renaissance Communications’ UNIQUE network of contacts and unique relationships with major Christian radio networks, nationally syndicated programs, national radio ministries, church outreach organizations, faith-based digital partnerships in co-promotional efforts to reach the widest audience possible. Additionally Renaissance’s network of relationships and partnerships with mainstream media leaders adds immeasurable value to augment and expand national awareness on mainstream radio, as well.
Renaissance Communications’ Joe Battaglia and Wendy Bucceri along with radio consultant John Frost were part of the launch team for Star 99.1FM New York in February 2003. Joe Battaglia and John Frost implemented the format changes that were made for programming and on-air talent. Wendy Bucceri was responsible for directing all promotions for the first 3 months in addition to overseeing the creation of the Star 99.1FM logo and collateral materials. They were all responsible for the huge success of transitioning WAWZ from their old format of preaching & teaching to the new Star 99.1 FM format of full time contemporary Christian Music. Renaissance Communications continued to act as a consultant to the station in marketing, management and sales for two years after the format change.